Evaluation Part Four - Ali Mbow

Who would be the audience for your media product?

From research into our target audience and into all different ages, genders and film interests we discovered that the audience for our media product is mostly males within the age range of 15-35 years and that their favorite film genre's included thriller, crime and action/adventure.

Earlier on in this project we created questionnaires to get audience members of different ages, classes, genders and film interests to fill out. The results from these questionnaires were varied and gave us a better insight into what the audiences views on the plot of opening sequence were. Some of the questionnaires included the audiences age, opinions on the opening sequence idea and if there were any possible improvements. The age helped us decide if the audience members response corresponded with their response. From this we concluded that the age of the audience didn't really affect their opinion but instead the audience's opinions on what improvements could be made showed a correspondence that the younger the audience members were the more action and violence they wanted to be included in the opening sequence, the audience members that were demanding more action and violence were all male teens and middle aged  males. We were pleased with the results from our questionnaires as they clearly showed us what our target audience was and what we could do to interest a wider target audience.

(One of the completed questionnaires)

We have decided that the social demographics of our audience does not majorly affect who are audience members are except in some cases when it means that they do not have the money to spend on leisurely activities such as watching a film, therefore this could take away some of our potential audience, however the issue wouldn't be a big issue.

In our opening sequence we used slow and strange music that creates a lot of suspense along with large amount of narrative enigma at the beginning of the opening sequence, this has some stereotypical features of a action/thriller film. We believe that building suspense is key to shocking the audience and engaging them even more, this is because no matter how horrific or frightening a scene in a film is it won't be as effective compared to if you had used certain music, dark lighting and slow paced scenes to build up the tension and the suspense of that moment which increases the effect of the climax on the audience. Due to this and the stereotypical features of thriller/action films that is used in our opening sequence i think that fans of these two genres would be very interested in watching our opening sequence and would enjoy the manipulation of sound and camera/editing techniques to heighten the climax of the opening sequence.

I think that our opening sequence will appeal to and attract mainly male audience members as there are only male characters in our opening sequence and the themes of violence, action and corruption are stereo typically linked to men as men are almost always the gender involved in fighting and wars and being the top of the hierarchy in business and governments which is what links it to the theme and title of our opening sequence 'Corruption'.